What is demi-fine jewellery?

What does demi-fine jewellery mean?

Demi-fine jewellery is the term used to describe jewellery that has been crafted using precious metals and techniques such as vermeil plating (a thick plating of gold on top of a solid sterling silver base). It’s the perfect marriage of fashion and luxury so the modern woman can wear contemporary jewellery designs crafted from quality materials at an affordable price. 
At Muru, all of our jewellery is considered demi-fine as we craft each piece using traditional vermeil techniques and use precious metals such as sterling silver, 18ct gold and 18ct rose gold.

Why should I buy demi-fine jewellery?

If you love the layered necklace look, ear parties and bracelet stacks and you’re looking for an effortless style update, demi-fine jewellery will add some luxe detail to your everyday outfits. 
It’s versatile and long-lasting, making it perfect for achieving the looks all the it-girls swear by.

What is the difference between demi-fine jewellery and costume jewellery?

The main difference between demi-fine jewellery and costume jewellery is the metals used to craft each piece. 
Costume jewellery is made with base metal, this is the cheapest way to manufacture fast-fashion jewellery. Base metal is an unspecified mix of metals often flash plated with a thin layer of gold or silver, this is prone to discolouring very quickly and may contain metals such as nickel that will irritate the skin. 
At Muru, our demi-fine jewellery is only crafted using precious metals and we use a solid sterling silver base. To achieve a luxe gold look, our silver jewellery is coated in a thick plating of gold, this should be a minimum of 2.5 microns but we use 3 microns of 18ct gold to ensure the piece has longevity. 

Can I wear demi-fine jewellery every day?

Demi-fine jewellery is designed to be worn daily, we only recommend taking it off while bathing or applying lotions and sprays. Check out our care guide for our top tips on demi-fine jewellery care.

Will demi-fine jewellery last?

The better you look after your demi-fine jewellery, the longer it will last. The main concerns people have with demi-fine jewellery is that the plating will wear off or the piece will discolour, but following a few simple care tips, your jewellery can be kept intact. It is important to avoid using perfumes and lotions that may contain chemicals as this can be harmful to your jewellery, this can cause the colour to dull and the plating to wear. If your jewellery comes into contact with such chemicals, it’s important to gently clean it with a specialised polishing cloth. Demi-fine jewellery crafted in precious metals should not discolour and will not cause any stains on your skin that you will get from costume jewellery. If your gold jewellery does dull over time, a gold or silver polishing cloth will usually bring your jewellery back to its original state, otherwise, a jeweller will be able to help with specialised skills and tools if you can’t restore the piece yourself.